Sweeten endeavors to take the hassle out of home renovation and make it a positively memorable experience. 1. Homeowners post their renovation projects for free on the platform; 2. The Sweeten team proposes pre-vetted local contractors to choose from, providing samples of their work and former client reviews; and 3. Homeowners choose the contractors they like best, arrange personal visits and negotiate estimates with them direct before making a final choice. Besides being a user-friendly matchmaking platform for the renovation process, Sweeten keeps a blog which is arguably it’s most effective promotional partner. It features pictures of finished client projects, interviews with homeowners and contractors, as well as renovation-needy spaces for sale and more.