What can social photographs/videos tell a company about who their customers are and how they interact with their products? Brand Pit is brought to you by a dynamic group of founders hailing form China and Japan. The data collected from images and video hold potential value for companies across all sectors world-wide. The possibilities for well honed, laser targeted marketing and advertising have never been greater. The Japan based operation entered the European market via Paris, France with a 2016 French Tech Ticket.
Barcelona based Wallapop wants you to “Trade your way” anywhere in the world. The app allows anyone to buy and sell their unused (however loved) stuff to someone nearby. Their commercials are humorous and magnetic. Never has the second-hand market place looked so exciting. Currently available in Spain, France, the UK and Brasil. On May 12, 2016, Wallapop’s U.S. operations were bought by and absorbed into competitor Letgo‘s brand and platform.